What market of individuals is your product most geared towards? In addition, are there other markets your product could also be a good fit for?
Makers & Riders employ PolarTec's NeoShell fabric, the latest in breathably waterproof clothing. The NeoShell uses three layers: the outer repelling layer, a thin membrane that promotes the transfer of heat, and the soft inner layer that feels nice on your legs.It works. It works it works it works. Unlike thinner materials, there seems to be no way for moisture to ever get in. I did my manipulative bathtub submersion test and the insides were completely dry. I rode in a storm and was completely dry. If dryness is your issue, these are your pants. ONWARD >>
The seasonal shift is already under way- the heavy wools are being replaced by cottons and raw silk, and soon enough you’ll be tuning up the old two-wheeler. Luckily, there’s plenty of handsome new menswear hitting the market for spring that’s geared toward the active yet refined sport of urban cycling: performance material with a British-minded cut, jeans with secret stretch and moisture-wicking shirts—just to name a few. Here is all of the handsome new cycling menswear for spring… ONWARD >>
Chicago-based Makers & Riders is the latest apparel-makers to jump into the ultra-tech, ultra-sleek, and (yes) ultra-costly urban outdoor market. Like Mission Workshop, Outlier, and Aether, Maker & Riders’ aesthetic disguises high-performance features with fashion-forward designs. The 3-Season Epodic NeoShell Weatherproof Trouser. ONWARD>>